Hotel Photography: Picture Yourself at Full Occupancy
Architectural photographer Jerry Suhrstedt talks about how critical your hotel photography is in this Internet based, highly visual world.
Professional hotel photography will not enhance your property, but it will enhance the message you’re sending about your property.
Beautiful Honesty in Hotel Images
There’s no question that beautiful images can “sell” a property, whether it’s a new subdivision or trailer lot. At the same time, it’s dishonest to sell a property with misleading photographs.
Eypan Photo Group works directly with hotel and property managers to capture the honest beauty of their commercial properties and businesses, particularly hotels in the Tacoma, Seattle, and Portland regional markets. While an accurate representation of a property is absolutely necessary, especially in advertising and marketing materials, at the same time, photography (like any good marketing) should accentuate the positive.
A Visual Invitation and a Virtual Welcome to Guests
Professional commercial photography functions as a virtual invitation to guests. Images of your fire pit, lounge and fitness room and other amenities are as important as room dimensions and check-out policies. But what if you want to highlight something less tangible, such as guest services?
Professional hotel photography can get the message across.
A chair is just a chair in a picture snapped by a visitor (and there’s a place for those on social media) but an experienced professional turns that chair into an inviting, relaxing space that moves a potential guest to make a reservation.
Designing Your Guest’s Impression with Architectural Details
You should make every effort to ensure your website, guest brochures, booking sites and direct marketing pieces portray your property in the best possible way.
While your individual guests may be more interested in having a spacious, clean bathroom than a spiral staircase, your convention and wedding planners are absolutely interested in the big picture – that is, the spaces they’ll book for their events.
Quality Hotel Photography Means More Guests, More Events
A professional photographer with an architectural background can make sure that images of all of your spaces reflect well on your property. High quality hotel photography is not a luxury item, but a fundamental cost of doing business. The good news is the ROI is easy to see.
For more information about us and how professional images of your hotel photography can improve your guest and event bookings in the Seattle, Tacoma, and Portland area, contact us.